What is a pivot?

A pivot is a change to a fundamental part of a startup's strategy, such as its target customer, the problem it solves, the product or the revenue model, based on what the team has learned from the market. The team and some of its knowledge and assets carry over.

A pivot is not a sign of failure; many well-known companies found their main product after one or more pivots. What matters is that the decision rests on data and tests rather than guesswork.